Invicta Concrete Coatings: 330% More Leads in 90 Days with SEO + Paid Advertising
How HomePro Digital built Invicta a multi-channel lead engine — SEO, paid social, and paid search — for a 330% lift in leads at $34.32 per lead and a 164% jump in clicks in under three months.
Invicta Concrete Coatings
Concrete Floor Coatings · Multiple Markets
Homeowners started finding us everywhere — in search, on Google Maps, and in their feeds. Combining SEO with paid ads gave us a steady, predictable flow of qualified leads.
— Owner, Invicta Concrete Coatings
Invicta wasn't showing up in local searches and wanted a reliable increase in qualified leads.
- Optimized their Google Business Profile with a monthly post cadence
- Added 12 pages to the website optimized for SEO and local search
- Launched a high-value SEO campaign with monthly blogs and service-area pages
- Ran a high-volume backlink strategy with monthly GBP posts and optimizations
Client Snapshot
Client: Invicta Concrete Coatings Industry: Concrete Floor Coatings Focus: SEO, Paid Social, Paid Search Timeframe: 3 months
The Results
Over 3 months, the work delivered:
- 330% — Increase in leads generated
- 164% — Increase in clicks
- $34.32 — Average cost per lead
- 3 mo — Time to results
Why It Worked
Search visibility compounds. Every optimized page, every piece of content, and every ranking keyword keeps working long after it ships — turning Google into a steady, low-cost source of qualified leads.
---
Every number here is a real client outcome. Get in touch with HomePro Digital and let's build the same kind of growth engine for your business.
Want results like Invicta Concrete Coatings?
We'll build the same SEO playbook for your service area. Let's talk about what your pipeline could look like.
Get in touch