Marketing built for home service contractorsExclusive leads — never shared with competitorsWebsites · Google · Ads — all done for youCoating & home service specialists since 2017Now onboarding new service areasMarketing built for home service contractorsExclusive leads — never shared with competitorsWebsites · Google · Ads — all done for youCoating & home service specialists since 2017Now onboarding new service areasMarketing built for home service contractorsExclusive leads — never shared with competitorsWebsites · Google · Ads — all done for youCoating & home service specialists since 2017Now onboarding new service areas
Social Media Marketing

Social Media Marketing Services for Home Service Businesses

Take your brand to the next level by connecting with your target audience on social media. From content creation to comprehensive ad strategies, we’ll build your strategy to stop the scroll and direct your ideal client’s attention to your business!

2,300+
Leads Generated This Month
$8,400
Average Booked Job Value
100%
Exclusive — Never Shared
5-Star
Rated by Contractors

Stop Wasting Time on Social Media That Doesn’t Work

You’re spending time (and money) posting and boosting, but nothing’s working You’ve tried DIY social media or running ads, but leads are inconsistent or nonexistent. You’re not sure what to say, who to target, or how to make it all worth it. We get it—contractors often feel stuck trying to juggle social media and ads without seeing results. Our team handles everything for you, from strategy and content to targeting and tracking, so your business stays top-of-mind and your pipeline stays full.

How We Handle Your Social Media

Social Media Content Creation

Social media is not just about ads; it’s also about engaging your audience with valuable content that reflects your brand and services. At Eviva Media, we create high-quality content that resonates with your followers, builds trust, and keeps your business top of mind.

Engaging Posts & Visuals

Our content team crafts eye-catching posts, visuals, and graphics that showcase your work, highlight customer success stories, and keep your audience engaged. From photos of your latest project to helpful tips, we create content that represents your brand and builds your online presence.

Consistent Branding

We ensure that all of your content aligns with your brand voice, visuals, and messaging. Consistency is key to building recognition and trust with your audience, and we take care of every detail to make sure your social media channels reflect your business in the best light.

Content Calendars

We plan and manage your content with a strategic content calendar that keeps your social media profiles active and engaging. From regular updates to seasonal promotions, we ensure you’re always connecting with your audience at the right time.

Social Media Advertising

Advertising on social media offers incredible opportunities to connect with your ideal customers. We create targeted ad campaigns that speak directly to your audience, driving traffic to your website, generating leads, and growing your revenue. Here’s how we can help:

Targeted Ad Campaigns

We create highly targeted ad campaigns on platforms like Facebook, Instagram, and LinkedIn to reach the right audience in your service area. Whether you want to promote a seasonal offer, highlight a new service, or simply generate more leads, our ads are designed to convert.

Custom Audience Creation

We build custom audiences based on your ideal customer profile, including location, demographics, interests, and behaviors. Our goal is to ensure your ads reach people who are most likely to need your services, resulting in a higher return on investment.

A/B Testing & Optimization

We continuously test and optimize your ad campaigns to ensure you’re getting the best results. From creative elements to audience targeting, we refine every aspect of your ads to maximize performance and drive more leads to your business

Retargeting Campaigns

We don’t just focus on new customers. We create retargeting campaigns that keep your brand top-of-mind for people who have already shown interest in your services. By re-engaging previous visitors, we help you convert more leads into paying customers.

Concrete Coating Company

After a few months of trying to grow their concrete coating business on their own, this company reached out for support. They wanted to get in front of the right audience and start booking more local jobs. Within just two months of combining strategic social media content with targeted advertising, they saw over 40,000 page impressions and a 160% engagement rate. More importantly, they were consistently booking jobs, filling their calendar, and gaining positive reviews on Google and Facebook—building strong social proof and local trust.

B2C Company

Our clients were in the middle of a business rebrand—changing their name and remodeling their location—and wanted to build an email list from the ground up to start sending monthly updates. With a targeted social ad campaign paired with engaging content and consistent social interaction, we grew their email list to over 500 subscribers in just one month.

Results You Can Expect

Real clients. Real results.

Social media results for contractor
Social media results for contractor

Common questions

Frequently asked questions

The questions home-services owners ask most about social media marketing before getting on a strategy call. If you don't see yours here, ask it on the call — that's what it's for.

Does social media marketing actually generate leads for home service businesses?
Yes — but only when it's run as a lead-generation channel, not a vanity channel. Meta (Facebook and Instagram) Lead Ads built around real before/after job footage produce booked appointments at some of the lowest costs per lead in the home-services space, especially for visual trades like coatings, painting, roofing, and pressure washing. Posting pretty photos with no paid distribution and no offer is what doesn't work.
Should I focus on Facebook, Instagram, TikTok, or all three?
For most home-services contractors the highest ROI is Meta (Facebook and Instagram) because the audience demographics, the ad targeting, and the Lead Ads format are all tuned for local home-services buyers. TikTok and YouTube Shorts can extend reach when you have native vertical video content, but they rarely pay back as a primary lead channel. We start where the leads are and expand only when the math supports it.
How often do I need to post for social media to actually work?
Three to five posts a week with a mix of project showcases, before/after content, customer wins, and short-form video is the sweet spot for most home-services pages. The bigger driver of results isn't volume — it's whether each post has a real hook, a real ask, and ideally paid distribution behind it. We handle the content cadence so you don't have to think about it.
I'm too busy on the job site to film content. How do you handle that?
We give you a 60-second weekly capture playbook — quick clips and photos shot on your phone during normal jobs — and our team turns that raw footage into the polished posts, reels, and ads. Most clients spend less than 15 minutes a week on content capture once the system is in place. We never need you to be a content creator; we need you to be a contractor doing real work.
How are paid Facebook ads different from boosted posts?
Boosting a post is the worst version of Meta advertising — Facebook gets to choose vague optimization goals and you get likes from people who will never hire you. Real Meta Ads use the proper Ads Manager objectives (lead generation, calls, messages), proper audience targeting around your service radius, retargeting layers, and creative built specifically as ads, not as organic posts that got money thrown at them.
How do you measure ROI on social media for a contractor?
We track the metrics that pay your bills: cost per lead, cost per booked appointment, and cost per closed job — pulled from Meta, the call tracking on the website, and the CRM where leads convert into jobs. Likes, follows, and impressions show up in the report as supporting context, not as the headline number. If a campaign isn't producing booked appointments, we change it; we don't dress it up with vanity metrics.
How much should I spend on social media marketing as a home service business?
Most home-services contractors invest $500 to $2,500 a month in management plus $1,000 to $5,000 a month in Meta ad spend, depending on market size and growth stage. We share clear pricing on the strategy call once we understand your market and goals — and we'll tell you when paid social isn't the right channel for your stage.
Will my social media campaigns be exclusive to my company in my market?
Yes. We work with one company per trade per service area. The creative, the offers, and the audiences we build for you are not reused for a competing contractor down the road. When you hire us for your territory, you own that local market.

Ready to Grow Your Pipeline with Social Media?

We manage everything — content creation, ad campaigns, audience targeting, and reporting — so you can stay focused on the job site.

Book a Free Strategy Call →