Marketing for Contractors
& Home Service Businesses

Concrete coatings has been our specialist market since 2017, and the same playbook runs for plumbers, electricians, roofers, painters, handyman services, remodelers, deck builders, fence installers, pressure washers, general contractors, and other home-services trades. If your customer is a homeowner or property owner deciding between local contractors, the framework applies.

No. Concrete coatings is where we built the model, but the channels — Meta Ads, Google Search, Local Service Ads, local SEO, Google Business Profile, CRM follow-up, review velocity — produce results for any home-services trade. The seasonal patterns and buyer objections differ by trade, and your Dedicated Growth Partner adjusts the playbook accordingly.

Most agencies sell channels — they run your Google Ads or your SEO and email a monthly report. We embed a Dedicated Growth Partner inside your business who lives in your CRM every week, coordinates the channels with each other, runs the working sessions where decisions get made, and pushes you toward the next phase of growth. You get a marketing operation, not a vendor.

Yes. The website copy, ad creative, audience targeting, landing-page offers, and CRM automations are all built around your trade's buyer — a homeowner picking a roofer after a hailstorm behaves differently than one shopping for an epoxy garage floor or a kitchen remodel. Trade-specific landing pages, before-and-after creative, and seasonal campaign timing are part of every engagement.

Most home-services clients see qualified leads within the first two to four weeks. Meta Ads and Google Search can produce booked appointments in days; local SEO and Google Business Profile work compounds over the first 60 to 90 days; longer-cycle channels like commercial outreach take longer. Your Dedicated Growth Partner sets realistic week-by-week milestones on your kickoff call.

Yes. We work with one company per trade per territory. Your leads never get shared with or sold to a competing contractor down the road. When you hire us for your service area, you own that local market — and we have skin in the game on every result.

Pricing depends on the phase of business you're in and which channels are right for you, not which trade you serve. A sole operator running Meta Ads and a six-page conversion website is a very different investment than a regional leader running residential and commercial in parallel. We share clear pricing on the strategy call once we understand your market and goals — no surprise add-ons, no upsells.

A typical engagement includes a conversion-built website tailored to your trade, the AI assistant and automations that qualify and book leads, a Smart CRM with automated follow-up and review collection, and a Dedicated Growth Partner running the whole system. Specific channels — Meta Ads, Google Search, Local Service Ads, SEO, direct mail, commercial outreach — are scoped to your phase of business and trade.

Reach out anyway. The trades shown above are the ones we serve most often, but the model is designed for any home-services business that sells to homeowners or property owners locally. If your buyer searches Google or Facebook for someone like you, we can build a system that captures those buyers.

We ask for an initial commitment long enough for the work to actually produce results — typically three to six months depending on the channels involved, since SEO and CRM compounding both need time. After the initial term, the engagement is month to month. We win when you stay because the leads are working, not because of a contract.