Marketing built for home service contractorsExclusive leads — never shared with competitorsWebsites · Google · Ads — all done for youCoating & home service specialists since 2017Now onboarding new service areasMarketing built for home service contractorsExclusive leads — never shared with competitorsWebsites · Google · Ads — all done for youCoating & home service specialists since 2017Now onboarding new service areasMarketing built for home service contractorsExclusive leads — never shared with competitorsWebsites · Google · Ads — all done for youCoating & home service specialists since 2017Now onboarding new service areas
Concrete Coating & Epoxy Specialists

Websites & marketing
built for coating pros.

From startups to multi-location operators, we've designed high-converting websites and lead generation systems for concrete coating and epoxy flooring companies across the U.S. since 2017.

A one-man crew and a 5-truck operation need totally different marketing. Take 30 seconds to see what's right for where you are today.

Exclusive leads — never shared
Coating specialists since 2017
20-min strategy call

Sound familiar?

The challenges every concrete coating & epoxy specialists faces

  • Your schedule fills fast in season but you have no system to stay booked year-round
  • Homeowners can't find you on Google — they find the national chains and aggregators instead
  • You're posting before/after photos on social media but they aren't turning into calls
  • You're losing jobs to competitors who look more professional online
  • You have no way to show up for commercial coating searches alongside residential ones
  • You depend on referrals with no predictable system when word-of-mouth slows down

You do exceptional work. The missing piece is a digital presence that makes homeowners and commercial buyers find you first — before they ever compare alternatives.

What we build

Everything your business needs to dominate online

We don't sell software. We build your entire digital presence — website, ads, SEO, and lead systems — and manage it alongside you.

High-Converting Coating Websites

Built specifically for coating contractors — not a template from a general web design agency. Fast, mobile-first, optimized for Google, and designed to get visitors to call.

Paid Advertising (Meta + Google)

Before/after creative on Meta, high-intent search capture on Google. Your leads are exclusive — never shared with another coating company in your area.

Local SEO & Google Business Profile

Get found when homeowners search for concrete coatings, epoxy floors, and garage floor coating in your area. Local pack placement plus organic rankings that compound over time.

CRM & Lead Management

Every lead tracked, every estimate logged, every job marked won or lost — inside Bello CRM. Your Dedicated Growth Partner works inside it with you every week.

Real results from real home service companies

330%
Lead increase — Invicta Concrete Coatings
$34.32
Avg. cost per lead
521%
More leads — Integrity Concrete Coatings
Since 2017
Coating specialists, exclusively home services

Results from concrete coating and epoxy flooring clients. Individual results vary by market and budget.

I was getting most of my work from word of mouth and the occasional Angi lead. HomePro Digital completely changed that. We went from 8 jobs a month to 30-plus — and the leads are exclusive.

CN
Chris Navarro
Owner, Invicta Concrete Coatings

Common questions

Frequently asked questions

How quickly will my coating company start getting leads?
Most coating contractors see qualified leads within the first two to four weeks. Meta Ads can produce booked appointments in days, Google Search and Local Service Ads typically warm up over the first 2–3 weeks, and local SEO and Google Business Profile work compounds over the first 60 to 90 days. Your Dedicated Growth Partner sets realistic week-by-week milestones on the kickoff call.
Do you only work with concrete coating and epoxy contractors?
Concrete coatings is our specialist market — we have been working in the trade since 2017 and it is the deepest playbook we run. We also work with other home-services trades like painters, plumbers, roofers, and pressure washers, but coatings is where we know the buyer behavior, the pricing psychology, the seasonal patterns, and the creative that converts down to the detail.
Will my coating leads ever be shared with other contractors in my area?
No. Every lead we generate is exclusive to your company. We work with one coating company per territory — your leads are never resold, never split with a competitor down the road, and never funneled into a shared marketplace like Angi or HomeAdvisor. When you hire us, you own your local market.
We do polyaspartic, epoxy, and metallic systems — can you market all of them?
Yes. We build separate ad creative, landing page sections, and SEO content for each coating system you offer. Polyaspartic one-day garage floors, traditional epoxy, decorative flake, metallic, and commercial industrial coatings each attract a different homeowner or buyer — we tune the message and the channel to match what you actually install.
Can you help us land both residential garage floor jobs and commercial coating contracts?
Yes. Residential homeowners and commercial buyers behave completely differently online. We build dedicated residential campaigns that drive inbound calls for garage floors, basements, and patios — and a separate commercial outreach motion targeting facility managers, property managers, and general contractors for warehouse and industrial coating work.
What does a marketing program for a concrete coating company actually cost?
Pricing depends on your phase of business and which channels are right for you. A sole operator starting with Meta Ads, a Google Business Profile, and a six-page conversion website is a very different investment than a regional leader running residential and commercial in parallel. We share clear pricing on the strategy call once we understand your market and goals — no surprise add-ons, no upsells.
How is your approach different from a generic agency that says "we do coatings too"?
Most agencies sell channels — they run your Google Ads or your SEO and send a monthly report. We have been building marketing systems for concrete coating companies specifically since 2017, and we embed a Dedicated Growth Partner inside your business who works in your CRM every week, moves leads through stages, coordinates the ad spend, and runs working sessions with you. The result is a marketing system that runs your coating business, not a vendor that bills it.
Do I have to sign a long-term contract?
We ask for an initial commitment long enough for the work to actually produce results — typically three to six months depending on the channels involved, since SEO and CRM compounding both need time. After the initial term, the engagement is month to month. We win when you stay because the leads are working, not because of a contract.

Free strategy call

Let's talk about your coating business

In 20 minutes we'll look at where you are now, what channels make sense for your market, and what a realistic growth plan looks like. No pitch. No pressure.

No pressure. No pitch theater. Just a straight conversation about your market.