Your Crew Should Be
Booked Solid
All Season Long.
We build AI-powered websites and lead systems specifically for home services companies — filling your pipeline with homeowners ready to hire in your area.
We build the marketing operation that runs your business.
Most contractors are running marketing that's either too early for where they are, or built for a company twice their size. It never quite fits — and it never quite works.
We build a system around where your business actually is right now, then pair you with a Growth Partner who runs it with you week after week. You still get the reporting and the strategy sessions — but the difference is what happens between them. Your partner is inside your pipeline, helping you move leads forward, closing gaps, and making sure nothing falls through.
The result: a consistent, predictable flow of homeowners ready to hire — with a real partner helping you scale every step of the way.
Home services since 2017
We have been building marketing systems for home-services trades since 2017 — long enough to know what works in your busy season, what to do in your slow one, and which channels are worth your money at every stage of growth.
A dedicated Growth Partner, not a help desk
Every client is paired with a Growth Partner who works inside your CRM every week. We meet with you and learn your past strategies — what's worked, where you're struggling, where you see opportunity, and where your best yes is — then move leads through stages, set up automations, and work on what's next together.
A plan that fits your stage
A sole operator running 4–8 jobs a month doesn't need the same playbook as a regional leader with three crews. We map your business to a clear lifecycle phase — sole operator, growing, scaling, or leading the market — and only run the channels that produce returns at your stage.
Exclusive to your territory
Your leads never get sold to a competing contractor down the road. We work with one company per trade per territory. When you hire us, you own that local market — and we have skin in the game on every result.
Real numbers from real clients
Our clients have seen lead increases of 330%, 521%, and 956% with cost per lead as low as $34.32 — versus an industry average above $150. Individual results vary by market and budget, but the playbook is the same one we run for you.
See it in your market.
We'll pull a free report on your local search market — competitors, opportunity, and what it would take to dominate your zip codes.
See How Many Leads I Can GetWhy we only work with home services.
A two-minute, direct-to-camera message from Joe Riviello on what we promise every owner who books a strategy call.
Joe Riviello · CEO, HomePro Digital · Home-services marketing since 2017
Find your plan in 30 seconds.
Just getting found, ready to run ads, or scaling across a region — the right system looks different at each stage. Answer a few quick questions and we'll point you to the exact plan built for where you are.
What trade are you in?
So we tailor everything to your market.
Built for the trades. Tuned to your stage of business.
We've built marketing systems for home-services contractors since 2017 — concrete coatings, plumbers, painters, fence installers, HVAC, septic, remodelers, roofers, electricians, deck builders, pressure washers, and other trades that send a crew to a homeowner's house. Whether you're a sole operator booking your first dozen jobs a month or a regional leader running multiple crews and chasing commercial accounts, we run the channels that actually produce returns at your stage of growth.
Showroom-quality before-and-after creative, hyperlocal visibility, and conversion-built quote pages that put your work in front of homeowners ready to invest in a floor that lasts.
Emergency-call campaigns, Local Service Ads, and Google Business Profile work that puts your phone number in front of homeowners with leaks today, not next week.
Seasonal pipeline planning, before-and-after creative, and neighborhood-level targeting so your crew is booked solid through your busy painting months.
Spring-surge campaigns, quote-form websites, and follow-up automation built for the short window when homeowners decide on a new fence and want a quote this week.
Heat-wave and cold-snap campaigns, tune-up offers, and service-area targeting that puts you in front of homeowners the moment their system stops working.
Rural and suburban service-area targeting, pump-out and inspection offers, and Google Business Profile work tuned to homeowners with a problem that can't wait.
Project-gallery sites, before-and-after creative, and longer-cycle nurture built for kitchens, baths, and whole-home remodels where the decision takes weeks.
Wizard Wash: $57,700 in Revenue at an 8.24x ROAS with Google Ads + Paid Social
How HomePro Digital turned an $11,886 investment into $57,700 in tracked revenue for Wizard Wash — 64 jobs at an 8.24x return on ad spend and a 385% ROI — with a phased Google Ads + paid social strategy.
Read the Wizard Wash case studyReal Companies. Measurable Results.
We track every lead, every booking, and every dollar — so you always know exactly what's working.
Wizard Wash
Exterior Cleaning & Soft Washing · South Carolina
Wizard Wash, a South Carolina exterior cleaning company, needed a predictable, profitable way to book high-value soft-washing and power-washing jobs. They wanted paid marketing that could prove its return in real revenue — not just clicks and impressions.
- Launched Google Ads first to capture high-intent homeowners actively searching for exterior cleaning
- Layered in paid social a month later for awareness and retargeting, creating a full-funnel approach
- Built conversion-focused ad creative and landing paths around high-value services
- Tracked every job back to its channel to measure true ROAS, cost per job, and profit per job
- Managed budget efficiency to keep cost per job low while scaling revenue
The AI-Powered Pipeline System
Four integrated components working together 24/7 to fill your calendar with qualified leads. Each one is built around the same Growth Partner who knows your business and runs the system end to end.
Before any of this turns on — we learn your business.
The first two weeks are a structured onboarding with your Growth Partner. We meet with you and learn your past strategies — what's worked, where you're struggling, where you see opportunity, and where your best yes is — along with the trades and zip codes you actually want to win. The four components below get tuned to that — not to a generic template — before a single dollar of ad spend goes out.
High-Converting AI-Powered Website
Built around the way home-services buyers actually shop — clear pricing signals, real photos of finished jobs, trust badges, and one-tap booking. We update copy and offers as your seasonal mix changes, so the page works as hard in February as it does in July.
AI Automations & Workflows
An AI assistant qualifies inbound leads in under three seconds, asks the questions you'd ask on the phone, and books the right ones onto your calendar. The unqualified ones get filtered out so your office isn't chasing tire-kickers.
EchoVibe™ Buyer Intelligence
Most leads come from people who never click an ad. EchoVibe surfaces homeowners in your zip codes who are showing buying signals right now — recent property purchases, permit pulls, related searches — so you can reach them before they call a competitor.
Smart CRM
Every lead, quote, follow-up, and review request lives in one place. Automated nurture sequences keep cold leads warm, post-job review asks build your local reputation, and past-customer campaigns turn one-time jobs into repeat and referral revenue.
Home Services Companies Love Working With Us
Reviews from contractors who replaced an inconsistent referral pipeline with a marketing system that runs on its own.
“HomePro Digital transformed my business. Their marketing and website services brought in quality leads and helped me close more projects. Highly recommend!”
“I've never seen a website work this hard for my business. HomePro Digital made it easy to manage, and the results speak for themselves!”
“The HomePro Digital team knows contractors. They delivered exactly what I needed to grow my business online and attract the right clients.”
“As a contractor, I was hesitant to invest in digital marketing. HomePro Digital showed me the value, and now I wouldn't trust anyone else with my business.”
We know the trades business — not just marketing.
We understand the seasonality, the job mix, and what makes a homeowner pick up the phone and book a job.
Exclusive to Your Territory
Your leads never go to a competing company. One business per zip code — you own your local market.
Done-For-You Website
We build and manage a conversion-optimized website designed specifically for your trade and service area.
Seasonal Lead Planning
Home services are seasonal. We front-load your pipeline so your crew is booked solid before the busy season hits.
High-Intent Job Focus
We target homeowners actively searching for your exact service in your zip codes — not browsers, buyers.
Common Questions
Frequently Asked Questions
The questions home-services owners ask most before getting on a strategy call. If you don't see yours here, ask it on the call — that's what it's for.
How quickly will I start seeing leads?
How is pricing structured?
What kinds of home-services businesses do you work with?
I'm just starting out — am I too small for HomePro Digital?
I already have an agency. What makes you different?
Do I have to manage the marketing myself?
What is the dedicated Growth Partner?
What happens if the marketing is not working?
Do you require a long-term contract?
Playbooks Built for the Trades
Get a free, personalized report on the demand for your trade in your zip codes.
Real Google search volumes. Real competitor benchmarks. A revenue forecast built off your trade's actual numbers — not generic agency hype. Joe reviews every report personally before it's sent.