2,300+ home service leads generated this monthExclusive — never shared with competitorsScale to 9x ROAS in 90 daysNew territories filling now — spots are limited2,300+ home service leads generated this monthExclusive — never shared with competitorsScale to 9x ROAS in 90 daysNew territories filling now — spots are limited2,300+ home service leads generated this monthExclusive — never shared with competitorsScale to 9x ROAS in 90 daysNew territories filling now — spots are limited
Your Growth Partners

Meet the Team.

Your growth is our mission. Every strategist, developer, and marketer on this team is laser-focused on one thing — booking your calendar solid.

Book a Free Strategy Call
About the Team

USA-Based.
Results-Driven.
Built for Home Services.

We're a full-service agency specializing in website design and marketing strategies for home services businesses across the USA.

We build strong websites, deliver effective marketing systems, and create authentic online presences that drive your business forward — one booked job at a time.

40+
Active Clients
2,300+
Leads / Month
22+ yrs
Leadership Exp.
HomePro Digital team
15-person highly experienced team
How We Operate

Our Core Values

Transparency

Open communication is the foundation of trust and alignment in everything we do.

Strategic Thinking

Your goals shape our strategy. Thoughtful planning delivers results that make a real impact.

Empowerment

We empower clients and team through every interaction, building trust and long-term growth.

Entrepreneurial Spirit

We take initiative and innovate boldly so clients get industry-leading results and lasting value.

Relationship-Driven

Every relationship — internal and client-facing — is built on trust, respect, and collaboration.

The People Behind Your Results

Strategists. Builders. Growers.

Joseph L. Riviello
AI Automations and Growth Expert

Joseph L. Riviello

CEO

With 22+ years at the forefront of digital marketing, Joe has built his career on one relentless pursuit: helping companies from various industries generate more leads, book more jobs, and grow faster. As CEO of HomePro Digital, Joe architects the AI-powered growth systems and marketing automation workflows that transform underperforming pipelines into booked-and-paid revenue. His deep expertise in AI workflow development, intelligent lead nurturing, and multi-channel demand generation means every strategy he builds is engineered to dominate — because second place is never an option.

MindStudio AI Certified Baymard Certified SharpSpring Marketing Automation Certified MIT Online — AI / Machine Learning Professional
Noah Zippittelli

Noah Zippittelli

Director of Finance & Operations

Noah lives at the crossroads of finance, operations, and technology. With a background in accounting and audit, he knows exactly where businesses lose time and money, and how to fix it. At HomePro Digital, he combines financial expertise, operational systems, and a deep fluency in AI tools to build the kind of infrastructure that lets a growing company actually scale. Bottom line: if it can be built better, Noah's already on it.

Noah lives at the crossroads of finance, operations, and technology. With a background in accounting and audit, he knows exactly where businesses lose time and money, and how to…

Sean Gove

Sean Gove

Director of Sales & Business Development

Over two decades in the digital space have shaped how I approach growth — deliberately, responsibly, and with real results. As Director of Sales and Business Development at HomePro Digital, I focus on what matters most to home services businesses: measurable ROI and revenue that lasts. I bring 21 years of hands-on experience to every client relationship, pairing sharp strategic direction with the kind of commitment that actually moves the needle. In a fast-moving industry, I'm the partner you want driving your business forward.

Over two decades in the digital space have shaped how I approach growth — deliberately, responsibly, and with real results. As Director of Sales and Business Development at…

Sonia Masood
HubSpot Certified

Sonia Masood

Senior Growth Strategist

Sonia is a seasoned marketing professional with a diverse background in traditional, digital, and social media marketing. Her career spans top advertising agencies and successful B2B companies, blending expertise in customer success, retail, and marketing to help HomePro Digital clients achieve their business goals. Outside of work, Sonia enjoys spending time with her family and reading. She holds a degree in communication design and certifications in digital and social media marketing from HubSpot.

Sonia is a seasoned marketing professional with a diverse background in traditional, digital, and social media marketing. Her career spans top advertising agencies and successful…

Tracy Singh

Tracy Singh

Growth Strategist

Results-driven operations and customer service professional passionate about delivering exceptional experiences. Outside of work, Tracy brings the same enthusiasm to life—always eager to explore new horizons and embrace her next adventure.

Results-driven operations and customer service professional passionate about delivering exceptional experiences. Outside of work, Tracy brings the same enthusiasm to life—always…

Tammy Kumalo

Tammy Kumalo

Growth Strategist

Tammy Kumalo brings over two decades of experience in marketing, client relationship management, and business growth. Her background spans FMCG, telecoms, fintech, SaaS, and media, where she has built a reputation for combining strategic thinking with a genuine passion for people and results. She is passionate about helping brands connect more meaningfully with their audiences and is driven by creating strong partnerships, exceptional client experiences, and lasting impact.

Tammy Kumalo brings over two decades of experience in marketing, client relationship management, and business growth. Her background spans FMCG, telecoms, fintech, SaaS, and…

Rachel White

Rachel White

Content Marketing Manager

Rachel has spent the past five years working behind the scenes at marketing agencies and recently stepped into the role of Content Lead. She manages the team responsible for crafting all client content while also contributing her own creative work. Currently a digital nomad, Rachel enjoys working from cozy coffee shops across Europe and loves hiking, exploring, and reading in her free time.

Rachel has spent the past five years working behind the scenes at marketing agencies and recently stepped into the role of Content Lead. She manages the team responsible for…

Nathalie Marroquin
Google Certified

Nathalie Marroquin

Lead Generation Manager

Coming Soon.

Julio Calvilo

Julio Calvilo

Social Media Advertising Lead

With over two decades of sales experience—including eight years specializing in Facebook ads—Julio is a seasoned marketing professional. His deep understanding of consumer behavior and digital platforms enables him to craft impactful strategies that deliver measurable results. Outside of work, Julio enjoys music, movies, and traveling, passions that help him broaden his horizons and build meaningful connections around the world.

With over two decades of sales experience—including eight years specializing in Facebook ads—Julio is a seasoned marketing professional. His deep understanding of consumer…

Justin Barnard

Justin Barnard

Director of Web Development

Justin leads development teams and sets technical standards across web projects. He oversees build architecture, deployment workflows, and quality processes from initial design through long-term maintenance, while managing team capacity and client delivery timelines. His technical foundation spans WordPress and WooCommerce development, NGINX server configuration with Redis and advanced caching, and WP-CLI driven batch and database operations, alongside modern application development with React, Tailwind, and PostgreSQL. He also explores how AI tools can support better client outcomes — from faster iteration to more consistent quality control.

Justin leads development teams and sets technical standards across web projects. He oversees build architecture, deployment workflows, and quality processes from initial design…

Samantha Tassey

Samantha Tassey

Director of Web Maintenance & Support

Coming soon.

Michelle Sanchez

Michelle Sanchez

Graphic Designer

Michelle Sanchez is a marketing professional with over four years of experience in digital content creation, social media management, and brand strategy. As Senior Marketing Manager at Green Attic Insulation, she led creative campaigns and ensured brand consistency. Michelle has also consulted for major brands like Suburbia and Snickers, specializing in tailored strategies and successful rebranding initiatives. A Marketing graduate from Tecnológico de Monterrey, Latin America's top university, she combines creativity with strategic insight—growing social media accounts to over 1 million followers and producing viral videos with millions of views.

Michelle Sanchez is a marketing professional with over four years of experience in digital content creation, social media management, and brand strategy. As Senior Marketing…

Zamira Gaxiola

Zamira Gaxiola

Business Operations Admin

Zamira is a dynamic operations professional with a diverse background spanning journalism, education, business consulting, property management, and content creation. Her expertise in business administration is grounded in managing operations for service-focused and entrepreneurial ventures, complemented by years of experience in creative marketing projects. Certified in Digital Marketing and KPI Management, Zamira excels at organizing complex projects and driving efficiency through innovative solutions. Outside of work, she enjoys reading, writing, DIY experiments, and staying active. With a strong work ethic and international experience, Zamira brings both precision and fresh perspective to every challenge.

Zamira is a dynamic operations professional with a diverse background spanning journalism, education, business consulting, property management, and content creation. Her expertise…

HomePro Digital team at work

"We win when you win. That's not a line — it's how we built the whole model."

— Joseph L. Riviello, CEO

Ready to Grow?

Let's Turn Your Goals Into Our Next Success Story.

Book a free strategy call and find out exactly how our team would approach growing your home services business.