If you run a painting company, you already know that standing out in a crowded market can be challenging. Homeowners have countless options, and most of them make quick decisions based on what they see online. That’s why effective advertising isn’t just helpful, but also essential for keeping your schedule full year-round.
To help you attract more qualified leads and grow your painting business, here are five proven advertising strategies that consistently deliver strong results.
1. Run Local Google Ad Campaigns (Capture High-Intent Searches)
When homeowners need a painter, whether it’s for an interior refresh, an exterior repaint, or cabinet refinishing, the first place they search is Google. Google Ads has become one of the most powerful tools for painters.
Homeowner searches often include:
- “house painters near me”
- “interior painting service”
- “exterior home painting cost”
By targeting keywords that match, your business can show up exactly when they’re ready to hire a professional.
Painters can maximize results by using:
- Clear, benefit-driven headlines
- Strong offers like “Free Estimate” or “2-Year Warranty”
- Landing pages that highlight project photos and reviews
This ensures more calls, more quotes, and more booked jobs.
Example Case Study: Google Ads Growth for a Milwaukee Painting Company
Our team worked with a local Milwaukee painting company to increase high-intent leads and overall visibility. We refined campaign structure, improved targeting, strengthened bidding, and aligned all ads with service-specific landing pages.
Results From the Google Ads Campaign
Using strategic optimization, the campaign delivered strong growth:
- Clicks: 1.99K (+275)
- Impressions: 57.6K (+12.1K)
- Conversions: 231 (+25 leads)
- Ad Spend: $10.7K with efficient cost per conversion
2. Use Facebook & Instagram Ads to Showcase Transformations
Painting is an extremely visual service which makes social media advertising one of the most effective ways to grab attention.
Homeowners love seeing:
- Before-and-after room makeovers
- Exterior paint transformations
- Cabinet repainting results
- Color trend inspiration posts
These visual ads not only showcase your skills but also allow homeowners to imagine their own space after a fresh coat.
Even if someone isn’t ready to hire today, your ads build trust and keep your business top-of-mind for when their project becomes a priority.
3. Try Google Local Services Ads (Pay Only for Real Leads)
Google Local Services Ads (LSA) is incredibly effective for painting companies. These ads appear at the top of search results and include the Google Guaranteed badge, which boosts trust.
Benefits for painting businesses include:
- You only pay for real leads (calls/messages)
- Your business appears above traditional Google Ads
- Homeowners feel more confident choosing a “Google vetted” painter
- You receive high visibility for searches like “professional painters near me”
Painters who use Local Services Ads often see a noticeable increase in high-quality local leads.
4. Retarget Website Visitors to Stay Top-of-Mind
Not every homeowner books a painter right away. Many browse galleries, check the services, look at color schemes, and then decide to plan later.
Retargeting ads help bring them back.
Retargeting lets you:
- Display ads to people who visited your website prior
- Show project photos they viewed earlier
- Highlight reviews or special offers
- Send a reminder to request a quote
These ads are affordable and extremely effective because they target people who have already shown interest in your painting services.
5. Invest in SEO & Local Content Marketing (Build Long-Term Traffic)
SEO is one of the most reliable long-term strategies for painting companies. When you create helpful content and optimize your website, Google rewards you with consistent traffic from homeowners actively searching for painters.
Some strong SEO strategies include:
- Creating pages for interior, exterior, and cabinet painting
- Adding service areas (e.g., “House Painters in Austin, TX”)
- Publishing blogs like “Best Exterior Paint Colors for 2026”
- Sharing painting tips and color guides
- Optimizing your Google Business Profile
- Collecting reviews with project photos
SEO takes time but eventually becomes a steady and low-cost source of quality leads.
Final Brushstroke: Transform Your Advertising Into a Lead Machine
Advertising for painting companies isn’t about doing it all, but rather about doing the right things at the right time. With a smart combination of Google Ads, social media campaigns, retargeting, and SEO, your painting business can attract consistent, high-quality leads month after month.At Home Pro Digital, we help painting companies grow with strategic marketing, high-converting websites, and proven advertising campaigns designed specifically for home service businesses. If you’re ready to increase your visibility and get more painting jobs, now is the perfect time to get started.
FAQs: Painting Company Advertising
What is the best way to advertise a painting company?
The best advertising methods for painting companies include Google Ads, Google Local Services Ads, Facebook & Instagram Ads, and strong local SEO. These platforms help you show your painting work, target local homeowners, and reach people who are actively searching for interior or exterior painters.
How do I get more painting leads online?
Painting companies get more leads by focusing on:
- Google Ads targeting keywords like “house painters near me”
- Posting before-and-after photos of paint jobs on social media
- Optimizing their Google Business Profile
- Adding project galleries on their website
- Publishing SEO-focused blogs about painting tips and color ideas
These strategies attract homeowners looking for interior, exterior, or cabinet painting services.
How much should a painting company spend on advertising?
Most painting companies invest 5%–12% of their monthly revenue into advertising. Newer painting businesses or companies wanting faster growth typically spend $1000–$5000 per month, depending on how competitive their area is.
Do Google Ads work for painting companies?
Yes — extremely well. Homeowners usually search for terms like:
- “Interior painters near me”
- “Exterior house painting”
- “Best painting company nearby”
Google Ads places your business at the top of these searches, getting you calls from people who are ready to book a painter right away.
What social media ads work best for painters?
Painting is a visual service, so the best-performing ads include:
- Before/after painting transformations
- Color makeover videos
- Time-lapse footage of an interior or exterior repaint
- Carousel ads showing multiple completed rooms
- Customer testimonial videos
Visual content helps homeowners instantly trust your craftsmanship.
How can I advertise my painting company on a small budget?
If you’re building your painting business with a small budget, start with:
- Updating your Google Business Profile with photos of fresh paint jobs
- Posting project images on Facebook and Instagram
- Asking customers to leave reviews
- Adding blogs like “Top Living Room Paint Colors” to boost SEO
- Running low-cost retargeting ads
These affordable steps build trust and generate leads over time.
How long does it take for painting company advertising to work?
Google Ads + Facebook Ads: Leads start within 24–72 hours Google Local Services Ads: Can generate calls within a few days SEO and content: Takes 3–6 months to build momentum A balanced mix creates both quick results and long-term growth.
