Looking for more leads for your HVAC business? Google Ads can play an important role in your marketing strategy. Google Ads gets your HVAC business in front of people who are looking for your services and the best part - you only pay when someone clicks on your ad!
There are two types of google ads: search and display.
Search Ads appear in Google’s search results. They are triggered when someone google’s a specific keyword you have targeted. As an example: If it’s 100+ degrees out and a homeowner’s AC goes out. What do they do? They jump into google and search for “AC repair” or “My AC isn’t working”. As an HVAC business, you can target those phrases and make sure that your ad appears right when your prospective customer needs you.
Display Ads include such ad formats as dynamic text and banner ads. They can appear on any of the millions of websites in the Google ad network. There are different ways to target people using banner ads. (1) Retargeting someone who has visited your website, (2) Targeting someone based on the websites they visit, and (3) Targeting someone based on the demographic information like age, gender that Google has collected. Retargeting is pretty simple and you probably have seen it happen many times – especially when shopping online – ads of websites you visit seem to follow you around the internet. That’s retargeting. The other types of targeting can be used to hone in on your target market. As an example, we can layer someone researching new AC units along with the age + location information of your ideal target customer. There is a lot we can do, but for the sake of this article, we’ll keep it simple!
There are many benefits to running google ads for your company.
Faster results than SEO. You can get seen by potential customers for search terms and keywords that you may not rank for yet on your website.
You only pay when someone clicks on your ad! Unlike other ad platforms, like Facebook or other media buys, if your campaigns are set up properly you only pay when someone clicks on your ad and visits your website.
You can target both Google and Youtube (which is owned by Google) in one platform. Google is the #1 search engine out there followed by Youtube.
You can target your ads based on geographic location and demographics. You can also retarget your ad to people that have visited your website.
The analytics on your Google ads can help you further narrow down your appropriate audience. You can see what type of person is interacting with your ad and all the geographic and demographic information you need to narrow your ad down further.
If you are interested in learning more about our marketing services which include online advertising for HVAC then CONTACT US today! We would love to sit down and have a free strategy session with you.