Did you know that 71% of American adults are active on Facebook and the average user spends 3 hours per day on the platform! When you are looking for a platform to promote your HVAC company, Facebook is the best way to grow awareness and get out in your local market.
Growing your HVAC Facebook page requires you to be consistent in your posting.
In fact, we see the best results when HVAC companies post at least 3x per week on Facebook. Knowing what to post and finding a variety of topics to post about can be time-consuming and stressful. If this is not an area you want to tackle then stop reading right now and check out the Home Pro Vault. You’ll find ready-to-go social media posts and ads specifically for HVAC. No stressing and no time commitment.
If this is an area that you want to tackle, read on!
Here are 10 types of Facebook posts you can create for your HVAC company:
- Homeowners Tips – Offer homeowners tips about their HVAC equipment. Giving your Facebook fans valuable tips shows that you have expertise in your field and begins to build their trust in you. When they need an HVAC contractor – who do you think will come to mind?
- Promotional Posts – Promote your offers and services. Posting them regularly helps more people see your promotional posts. (**Insider tip: Lately, we’ve been seeing that financing promotions have been working great! Plus, if you offer financing, it’s something you are doing already. Promote it!)
- Humor/Joke Posts – Including these types of posts lighten the mood and keeps your audience engaged. The more your audience is engaged the more the Facebook algorithm works in your favor.
- Project Photos – Show photos of your jobs. Before & after photos are always a big hit, even with HVAC. Taking photos while doing the job are also popular with audiences. These types of posts show your expertise and skill.
- Personal Posts – Think about the companies or influencers you follow, most of the time you know some information about their personal life. It’s what draws you to them and keeps you going back for more. Post some personal things. It doesn’t have to give a lot of information but it could be you in the office or celebrating a holiday with the guys or even posting a picture of you eating your favorite food from a local restaurant.
- Quotes – People love quotes. Funny quotes, motivational quotes, inspirational quotes. Quote posts help interaction on your page.
- HVAC Facts – Posting HVAC facts on your Facebook page has a few benefits. First, it educates your audience, second, it shows your expertise while you are educating. Win-Win!
- Blogs/Resource Articles – Sharing your blog posts on Facebook increases the number of people that will see and read it. Blog posts can be used as a marketing tool. It can drive traffic back to your website. Once someone reads your post they can stick around and explore the rest of your site and learn more about you.
- Introduce Your Staff – Introduce your staff one at a time. Knowing who your potential client will be working with gives them a sense of calm. You are giving your potential clients an inside look into your HVAC company and beginning to build trust with them.
- Ask questions/fill in the blank posts – Asking questions or having your audience fill in the blank gives you engagement on your page. The more engaged your audience the more people will see our posts. This also helps you with the Facebook Algorithm. When people are engaged it keeps Facebook happy.
There are so many more types of posts that you can create but those are 10 we suggest starting with. If after reading this you realize that social media posting is a lot more time consuming than you thought then you should check out the Home Pro Vault.
The Home Pro Vault gives you copy and paste captions along with the social media images and ads. They are proven posts that we have tested. Having a membership to the vault gives you quick and easy posts that you can customize to use on your page. No need to waste time or energy to stay consistent and engage your audience. For more information visit us: www.HomeProVault.com/HVAC