You should have already read about how to market your business at your local home show both before and during the show (If not – go there first). Now let’s take a look at how to get the most out of the connections you’ve made at your booth.
It’s important to maintain the momentum and stay on the mind of the people who just visited your booth, potentially learning about your business for the first time.
Make sure to send out a thank you on social media – using either a photo or a video. Remind people who recently connected with you at the show of the offer you were promoting, share the “winner” of any drawing you may have had, or even ask for photos of your giveaway items if they were unique. It’s important to post frequently to your social account (which we cover in more detail in other posts) so start now while you have new connections.
You should have been collecting email addresses at your booth. Now that you have an email list, use it!
Use your email correspondence in a way that promotes your business as a trusted source. Keep your emails out of the SPAM box by providing valuable content such as tips/tricks or even coupons.
Showcase your Winners
Were you running a contest? Why not showcase your customers on your site? Make a big deal about the people who won your promotions or contests at the home show. After all, it’s those people who will keep coming back to your business.
Take a picture, live stream or record videos of customers who have won a discount or freebie – and always remember to ask for permission first!
For home service businesses you could even use the opportunity to demonstrate your talents. Potential customers seeing you performing essential maintenance in will have the phone ringing off the hook!
Follow up with Leads
This sounds like a no-brainer, but it’s so easy to get back into the grind and forget to follow up with the potential customers who were interested in your services. Make sure you follow up with a phone call to get them to the next step in your sales process.