Depending on what part of the country your business is in, calls for plumbing service can fluctuate throughout the year. During your slower months, you want to make sure your phone keeps ringing. Get your name out in new ways before the next slow season.
Growing Your Plumbing Business When It’s Slow
Hopefully, your slow season doesn’t last too long. It can be challenging to take the time when you are busy, but you will be thankful when your guys stay busy when everyone else may have to lay off or find other work for their team. Here are a few ways to prepare your business and thrive during slower times:
Be Ready for Seasonal Plumbing – Other industries, such as hotels and resorts, often use the same slow months to update their systems, such as plumbing or larger jobs, like jetting main sewer lines. Think about what services you might offer that would be best performed for other industries. If your plumbing company does mostly residential work, you might consider developing service contracts with these commercial properties for yearly maintence system checkups. This can keep you busier, while also developing future customers for year-round services.
Local Community Events – Most communities have late winter or early spring home show or business expos. You can also help keep your plumbing business visible by sponsoring a charity event or fundraiser for a local foundation or need in the community. Use your social media platforms to promote your events, creating further engagement. Community-driven events are great opportunities to gain positive exposure for your business without just pushing your services.
Create New Marketing Content – This is a great time to rework your blog content, create demonstration videos, and reach out to your social media followers with live Q & A sessions. Your goal should be to keep your brand at the top of the mind of customers, so when they have a problem to solve, yours is the company to call for the solution. Making sure your content is fresh, up-to-date, and engaging is a great way to spend your slow times.
Work on Your Website – Your business website is the focus of your internet presence. All of your social media should point back to it, including any ads you purchase through Google and Facebook. Your print and other advertising should highlight your web address. What do your landing pages look like? Is the site updated with the correct info? Does it look fresh? Is it user friendly? Make sure your site looks active. Catch up on comments and reviews, post fresh photographs, and adjust formatting.
Instead of thinking of a slow period as a bad thing, use it to your business advantage by making it your time to refresh your marketing plan. Home Pro Digital can work with your business to create a dynamic internet presence, as well as make sure your community knows who you are. Don’t let your company look outdated and don’t be overwhelmed by how much can be done. Let us spark your imagination to the possibilities and then you can decide how much help you need getting the plan accomplished. We do everything from consultation to supplying fresh content, as well as SEO optimization. Call us today.
